It’s time we talked about Lamar. No, not Fame Academy graduate ‘Lemar’ (still going by the way, new single out 12th August and first performance at Stoke 2012 Live), but Compton rapper Kendrick Lamar.
The video for one of the pre-releases (leaks), Swimming Pools (Drank) – from his upcoming album, ‘good kid, m.A.A.d. city’ – hit the web last week and with over a million views and counting, it’s fair to say it’s proving popular. This is Kendrick and his Black Hippy collective’s first output on a major label (Interscope and Aftermath) and they’re generating some serious hype, pulling in label boss Dr. Dre for another tune floating around, ‘The Recipe’.
Deserving of his spot amongst the stars of Hip-Hop’s DIY Moment, ‘Swimming Pools’ twists a sample from NY’s Twin Sister into the perfect backdrop for Lamar’s languid but ever-so-slightly menacing flow. Line this up with ASAP, Schoolboy Q and Main Attrakionz, and turn it up loud.