Whilst we’re fairly ambivalent about the rights/wrongs/ETHICS of brand-sponsored hook-ups, they sure do produce some cracking tunes. This one between Shlohmo and Jeremih (courtesy of Adidas’s Songs From Scratch series) is no exception.
SURPRISE, they built a song from scratch together and ‘Bo Peep (Do U Right)’ is the end result:
Adidas’s marketing people must have got the idea from Shlohmo’s excellent remix of ‘Fuck You All The Time’ and both tunes capture the synergy between the Wedidit producer’s low-end, buzzy beats and Jeremih’s sweet but not saccharine vocal talents.
They’re both free to download. Well done to all involved.