Dominic Lord – Pierce

Meet Dominic Lord. He was an early member of the ASAP Mob (mostly as a designer – he created the ubiquitous VSVP stuff for upmarket hip hop fashion house Black Scale) but has recently forged out under his own steam. He’s astutely teamed up with Glaswegian beatster Hudson Mohawke to put out his first public release, ‘Pierce’.

Like peers from the ASAP Mob, Dominic’s making wall-of-sound, drawled hip-hop. Catchy but punchy rhymes bring to mind Kid Cudi but produced by Clams Casino. It’s no surprise that Geffen, Warner Bros and Def Jam, amongst others, are sniffing around to tie him down.

The video, directed by Aram Bedrossian, is also worth a watch, brings to mind those pictures that look like a vase, but also two people facing each other. Slightly less rock n roll than the last Dominic Lord vid to hit the web though.


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